Tools for Analyzing Your Competition

Bogdan Alexandru Militaru
2 min readMay 22, 2021

Before knowing where your business stands, you should look at the market and your competition. You need to know what marketing tactics and strategies are working for your audience, what traffic the competition has, and how they position.

1. Moz

  • Keyword Explorer: Leverage the largest, most accurate search keyword database to discover and prioritize the best keywords for your site.
  • Link Explorer: SEO starts with Link Explorer. Uncover content and link building opportunities, and compare to competitors for intelligent link building.
  • MozBar: Examine and analyze important search, social, and page metrics of any site you visit right in your Chrome browser.
  • My Online Presence: See how your location appears on local search engines and directories, and how it can improve with Moz Local.
  • Free Domain Analysis: Enter any site and see instant SEO metrics like top pages, ranking keywords, competitive analysis, and more.
  • MozCast: MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes.

2. ahrefs

  • Optimize your website
  • Analyze your competitors
  • Study what your customers are searching for
  • Learn from your industry’s top performing content
  • Track your ranking progress

3. Similarweb

Is a free tool. It stands out for providing you with information about traffic on your website and your competition.

4. Semrush

  • Grow organic traffic with our complete and easy SEO tools & workflow
  • Create content that ranks (no expert knowledge required)
  • Unveil your competitors’ marketing strategy and tactics
  • Discover how to reach more prospects while spending less
  • Build your most effective social media strategy

5. Ubersuggest

  • Domain Overview
  • Top SEO Pages
  • Keyword Suggestions
  • Content Ideas