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Promote the mobile application in 13 steps — Cmevo Digital

Bogdan Alexandru Militaru
17 min readMay 22, 2021

Everyone wants a mobile application lately and most of the time I don’t know what it means to create a mobile application. The hardest part is definitely not finding a team of programmers to technically implement your vision. What is most difficult to achieve, in fact, is promoting the application.

During this article, we set out to approach a complete study on the subject. We have divided this article into two categories, depending on the financial investment: free and paid promotion. Obviously, nothing is free and each of them comes with a certain cost, but we made this division based on direct financial investment. Because we want to respond promptly to your requirements, we present the table of contents:

  1. ASO (App Store Optimization)
  2. The title of a mobile application
  3. Description from the App Store and Google Play Store
  4. Keywords in the Apple App Store
  5. Request user reviews
  6. Testing and optimization
  7. Using a landing page
  8. What is a landing page?
  9. What information do you have on the landing page to promote the application?
  10. Purchasing users before launch
  11. Call to Action (CTA)

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